A flexible brand for the world’s largest children’s museum
Service
Brand Identity
Package Design
Social Design
Environmental Design
Client
Children’s Museum of Indianapolis
Year
2021
Overview
The Children’s Museum of Indianapolis is the largest children’s museum in the world. With over 31 exhibits and experiences the museum needed a brand that could grow along with them. I created a flexible branding system that can adapt to the growth the Indianapolis Children’s Museum constantly sees. I then took the newly established brand guidelines and adapted it to various applications to see how the brand and its collateral needs can work together in one complete system.
*See process book here for a deeper look into this project
FINAL DESIGNS
Printed Banners
New Exhibit (Floor 1)
Gift Bags
Pamphlet for New Exhibit
Skywalk Banner
New Exhibit (Floor 2)
Social Media Filters
Brand Guidelines (Click to Read)
Brand Decisions
This is the final flexible logo for the Children's Museum of Indianapolis
Typography
P22 Underground is the chosen typeface for the Indianapolis Children’s Museum. This typeface has 6 different weights as well to add variety. This typeface was chosen because of the angled corners of the letters which are reminiscent of children building blocks. Additionally, the dot on the i is the diamond shape that is carried throughout other aspects of the museum’s branding.
Color
There are five colors that are used for the rebrand. The basis of this color scheme was built out of the primary colors (blue, yellow and red) to symbolize children and playfulness. There is also another shade of blue and pink to boost creativity. The addition of the overlapping color effect is in reference to the glass in the famed Chihuly glass sculpture.
Graphic Element
This yellow line is representative of the architectural feature on the building of the museum. Additionally, this is the flexible part of the logo. This line can switch into different shapes to fit different needs of the museum. For example, the museum does both Christmas and Halloween events so the line can shift into a string of lights, or a cobweb to represent those events.
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PROCESS WORK
Current Logo (Top Left) and exploration of new logo concepts
Brand squares for possible brand styles and final brand square (bottom right)