a LOOK into lesser known careers in the film industry
Service
Editorial
Brand Identity
Environmental
Client
The Arts Center
Year
2020
Overview
The overall goal of this project was to create a guidebook for lesser known careers in the film industry. I picked five departments within the film industry which were art, hair and makeup, wardrobe, sound, and production and chose three to four career paths for each department. I deep dived into those careers and gathered content for each before compiling it into the book. I explored different layouts to create versatility within the book as well. I really liked the brand this book was hinting at so I expanded the project to include an exhibition with an opening night gala. While the book was the starting point of this project, it became a take home item for guests at the gala and lived amongst the exhibit, billboards, id lanyards, tote bags, and tickets.
*See process book here for a deeper look into this project
Final Designs
Department Specific Wall Design (front view)
Job Specific Gallery Wall
Opening Night Galla ID Lanyards
Opening Night Gala Tote Bag and Guidebook
Department Specific Wall Design (side view)
Billboard
Exhibition Tickets
Guidebook (Click to Read)
Brand Decisions
This is one spread layout for the guidebook. I alternated between 4 different layouts but connected them all through a similar graphic style, photography style, and typography
Graphic Style
Each department represented in the book had a specific color that was associated with it. For example, as seen on the left the wardrobe department was associated with green. In the main image of each spread I wanted to create a focal point of the action the role. So I created these color blocks that I overlaid over the images.
Photography
To keep photography consistent throughout the book I used the same preset on each photo I used. Due to the use of the color blocks, I knew the photography had to be black and white, but I did add a vintage preset over top to connect back to the vintage film aesthetic.
Typography
Another effort I made to create consistency was my typography choice. I decided that Futura was the perfect font because I felt as though it was a great mix between the old Hollywood aesthetic with a more modern feel. I also included a quote on each spread from a professional in the field that I represented in the same type choices on each spread.
.
PROCESS WORK
Guidebook process of iconography, page layout, and cover design
Exhibition process of job specific plagues